Real Businesses. Real Breakthroughs.
See how clients become the heroes of their own transformation stories
Client Heroes, Proven Results
Every client is the hero of their own transformation story. Explore how we partnered with businesses to unlock their potential through our proven framework: The Gap (challenges they faced), The Bridge (how we worked together), and The Results (their breakthrough outcomes). Each case study demonstrates how purpose-driven partnership delivers rapid, substantial, and sustainable results.

SOS Support: Engineering Elite-Level Growth
Client: SOS Support | Owner: Jason Kidman
The Gap: Barrier
As owner of SOS Support, Jason Kidman faced a critical challenge: how to build an elite firm without becoming its single point of failure. He needed to address multiple barriers including:
The Bridge: Solution
Partnering together, we supported Jason's vision by implementing a comprehensive transformation approach:
- Served as Outsourced Sales and Service Manager
- Applied the four-phase Zero Barriers methodology:
- Identified Barriers to Growth
- Implemented System Adoption (Best Practices)
- Facilitated System Adaptation (Own it)
- Established KPI-driven Focus
- Provided comprehensive coaching and leadership development
- Aligned implementation with the owner's vision
The Results: Success
Rapid Growth:
- 122% growth in the first year
- Expanded market share and reach
- Enhanced team recruitment and retention
Substantial Growth:
- Achieved back-to-back banner years (2016-2018)
- Strengthened customer portfolio
- Improved client retention and advocacy
Sustainable Growth:
- Recognition as Utah One Hundred (2017, 2018)
- Next Gen 250 Award (2017)
- MSP 501 Global Award (2018)
"We achieved 122% growth in our first year! The coaching has given me greater confidence as a business owner. Zero Barriers has empowered our team and instilled ownership principles. Zero Barriers helped me identify top talent for building an elite firm."

Personal Transformation: L. Michelle Atkinson
Client: SOS Support | VP Operations & Finance
The Gap: Barrier
As VP of Operations & Finance at SOS Support, Michelle had achieved professional success but knew she needed to align her career with her deeper purpose. When we partnered together, she courageously faced these challenges:
The Bridge: Solution
Partnering together, we supported Michelle's journey by implementing a Purpose-Driven transformation approach:
- Comprehensive Purpose Exercise implementation
- Regular coaching sessions
- Five-step process execution
- Focus on authentic decision-making
- Barrier removal strategies
The Results: Success
Rapid Growth:
- Immediate attitude and focus transformation
- Enhanced decision-making confidence
- Career advancement and promotion
Substantial Growth:
- Improved work-life integration
- Strengthened professional relationships
- Increased personal fulfillment
Sustainable Growth:
- Sustained positive mindset transformation
- Enhanced self-talk and confidence
- Improved relationship dynamics
"The purpose-driven model transformed my life, removing obstacles and igniting my potential. Being purpose-oriented has given me direction, freedom, fulfillment, confidence, peace, success, happiness, and love. It set me free and lit me on fire!"

B2C to B2B Transformation: Darrell Rawlins
Client: Hays and Company | Client Advisor
The Gap: Barrier
As a Client Advisor in Benefits & HR Consulting, Darrell was determined to master the B2B sales environment and build sustainable success. When we partnered together, he was ready to tackle these challenges:
The Bridge: Solution
Partnering together, we supported Darrell's transformation by deploying our comprehensive toolkit:
- IMPROV Sales System implementation
- Purpose-Driven Exercise integration
- The Attitude Cycle methodology
- Individual and team coaching
- Personalized strength adaptation
The Results: Success
Rapid Growth:
- Record-setting appointment generation
- Created "Mutual Discovery Tsunamis"
- Outperformed industry veterans
Substantial Growth:
- Successfully bridged B2C to B2B gap
- Developed consultative selling expertise
- Enhanced client relationship capabilities
Sustainable Growth:
- Established authentic purpose alignment
- Increased client investment and trust
- Sustained high-performance results
"Shayne helped me find ways to adapt the process without losing sight of the ultimate goal. He helped me break down the barriers I had placed in my own way. Shayne prevented me from missing the path to success."

Caselle: Breaking the Boom-Bust Cycle
Client: Caselle | Leadership Team
The Gap: Barrier
Caselle's leadership team recognized they were stuck in a boom-bust cycle—one good year followed by a lean year—and were determined to break this pattern. When we partnered together, they were ready to build sustainable, predictable growth:
The Bridge: Solution
Partnering together, we supported Caselle's vision by implementing a comprehensive sales transformation:
- Developed a new, systematic sales process
- Created a custom sales playbook
- Improved sales stages in Salesforce CRM
- Replicated top performer strategies
- Implemented consistent sales methodologies
The Results: Success
Rapid Growth:
- Immediate implementation of new sales processes
- Quick adoption of systematic approaches
- Rapid improvement in sales consistency
Substantial Growth:
- Achieved 3 consecutive banner years
- Broke the boom-bust cycle completely
- Established predictable revenue streams
Sustainable Growth:
- Created repeatable sales success patterns
- Built scalable sales infrastructure
- Established long-term growth foundation
Sebo's Transformation: Engineer Growth
Client: Sebo Marketing | Leadership Team
The Gap: Barrier
Sebo Marketing's leadership had a clear vision: increase revenue and strategically split off their website development division into a separate entity. When we partnered together, they were ready to tackle this ambitious transformation:
The Bridge: Solution
Partnering together, we supported Sebo's strategic vision by providing comprehensive business transformation:
- Identified barriers to growth and expansion
- Coached entire company on IMPROV Sales methodology
- Identified key individuals for SeboDev division
- Created strategic plan for division spin-off
- Provided leadership development and coaching
The Results: Success
Rapid Growth:
- Immediate implementation of IMPROV Sales across company
- Quick identification of division separation strategy
- Rapid coaching and skill development
Substantial Growth:
- Successfully increased revenue by 25%
- Identified and prepared key personnel for SeboDev
- Created viable division separation plan
Sustainable Growth:
- Established foundation for SeboDev spin-off
- Built sustainable sales processes
- Created scalable business structure

DevPipeline: Scaling Through Technology
Client: DevPipeline | Leadership Team
The Gap: Barrier
DevPipeline had an ambitious vision: create a viable apprenticeship program and establish a DevShop that could provide employer partners with qualified candidates while maintaining multiple development teams. When we partnered together, they were ready to bring this vision to life:
The Bridge: Solution
Partnering together, we supported DevPipeline's vision by providing strategic development and scaling support:
- Designed comprehensive apprenticeship program
- Established DevShop operational structure
- Created scalable team management processes
- Developed employer partner relationships
- Implemented quality assurance systems
The Results: Success
Rapid Growth:
- Quick establishment of apprenticeship program
- Rapid DevShop setup and operation
- Immediate employer partner engagement
Substantial Growth:
- Award-winning apprenticeship program
- Thriving DevShop with 4-6 development teams
- Successful candidate placement with employer partners
Sustainable Growth:
- Scalable apprenticeship model
- Sustainable DevShop operations
- Long-term employer partner relationships
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