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See how clients become the heroes of their own transformation stories

Client Heroes, Proven Results

Every client is the hero of their own transformation story. Explore how we partnered with businesses to unlock their potential through our proven framework: The Gap (challenges they faced), The Bridge (how we worked together), and The Results (their breakthrough outcomes). Each case study demonstrates how purpose-driven partnership delivers rapid, substantial, and sustainable results.

SOS Support logo
Business Transformation

SOS Support: Engineering Elite-Level Growth

Client: SOS Support | Owner: Jason Kidman

The Gap: Barrier

As owner of SOS Support, Jason Kidman faced a critical challenge: how to build an elite firm without becoming its single point of failure. He needed to address multiple barriers including:

  • Location limitations
  • Staffing capabilities
  • Structural inefficiencies
  • Capacity constraints
  • Brand development needs

The Bridge: Solution

Partnering together, we supported Jason's vision by implementing a comprehensive transformation approach:

  • Served as Outsourced Sales and Service Manager
  • Applied the four-phase Zero Barriers methodology:
    • Identified Barriers to Growth
    • Implemented System Adoption (Best Practices)
    • Facilitated System Adaptation (Own it)
    • Established KPI-driven Focus
  • Provided comprehensive coaching and leadership development
  • Aligned implementation with the owner's vision

The Results: Success

122%
Growth in First Year
3
Consecutive Award Years

Rapid Growth:

  • 122% growth in the first year
  • Expanded market share and reach
  • Enhanced team recruitment and retention

Substantial Growth:

  • Achieved back-to-back banner years (2016-2018)
  • Strengthened customer portfolio
  • Improved client retention and advocacy

Sustainable Growth:

  • Recognition as Utah One Hundred (2017, 2018)
  • Next Gen 250 Award (2017)
  • MSP 501 Global Award (2018)

"We achieved 122% growth in our first year! The coaching has given me greater confidence as a business owner. Zero Barriers has empowered our team and instilled ownership principles. Zero Barriers helped me identify top talent for building an elite firm."

— Jason Kidman, SOS Support

SOS Support logo
Personal Transformation

Personal Transformation: L. Michelle Atkinson

Client: SOS Support | VP Operations & Finance

The Gap: Barrier

As VP of Operations & Finance at SOS Support, Michelle had achieved professional success but knew she needed to align her career with her deeper purpose. When we partnered together, she courageously faced these challenges:

  • Professional fulfillment despite success
  • Recurring burnout cycles
  • Misalignment between skills and passion
  • Career transitions every three years
  • Impact on personal well-being

The Bridge: Solution

Partnering together, we supported Michelle's journey by implementing a Purpose-Driven transformation approach:

  • Comprehensive Purpose Exercise implementation
  • Regular coaching sessions
  • Five-step process execution
  • Focus on authentic decision-making
  • Barrier removal strategies

The Results: Success

Rapid Growth:

  • Immediate attitude and focus transformation
  • Enhanced decision-making confidence
  • Career advancement and promotion

Substantial Growth:

  • Improved work-life integration
  • Strengthened professional relationships
  • Increased personal fulfillment

Sustainable Growth:

  • Sustained positive mindset transformation
  • Enhanced self-talk and confidence
  • Improved relationship dynamics

"The purpose-driven model transformed my life, removing obstacles and igniting my potential. Being purpose-oriented has given me direction, freedom, fulfillment, confidence, peace, success, happiness, and love. It set me free and lit me on fire!"

— Michelle A., SOS Support

Hays Company logo
Sales Transformation

B2C to B2B Transformation: Darrell Rawlins

Client: Hays and Company | Client Advisor

The Gap: Barrier

As a Client Advisor in Benefits & HR Consulting, Darrell was determined to master the B2B sales environment and build sustainable success. When we partnered together, he was ready to tackle these challenges:

  • Transition challenges from B2C to B2B sales
  • Extended sales cycle adaptation
  • Confidence and ability doubts
  • Need for sustainable income stability

The Bridge: Solution

Partnering together, we supported Darrell's transformation by deploying our comprehensive toolkit:

  • IMPROV Sales System implementation
  • Purpose-Driven Exercise integration
  • The Attitude Cycle methodology
  • Individual and team coaching
  • Personalized strength adaptation

The Results: Success

Rapid Growth:

  • Record-setting appointment generation
  • Created "Mutual Discovery Tsunamis"
  • Outperformed industry veterans

Substantial Growth:

  • Successfully bridged B2C to B2B gap
  • Developed consultative selling expertise
  • Enhanced client relationship capabilities

Sustainable Growth:

  • Established authentic purpose alignment
  • Increased client investment and trust
  • Sustained high-performance results

"Shayne helped me find ways to adapt the process without losing sight of the ultimate goal. He helped me break down the barriers I had placed in my own way. Shayne prevented me from missing the path to success."

— Darrel R., Hays and Company

Caselle logo
Sales Process Transformation

Caselle: Breaking the Boom-Bust Cycle

Client: Caselle | Leadership Team

The Gap: Barrier

Caselle's leadership team recognized they were stuck in a boom-bust cycle—one good year followed by a lean year—and were determined to break this pattern. When we partnered together, they were ready to build sustainable, predictable growth:

  • Inconsistent year-over-year performance
  • Lack of predictable sales processes
  • No systematic approach to sales
  • Dependency on individual sales talent
  • Inability to scale consistently

The Bridge: Solution

Partnering together, we supported Caselle's vision by implementing a comprehensive sales transformation:

  • Developed a new, systematic sales process
  • Created a custom sales playbook
  • Improved sales stages in Salesforce CRM
  • Replicated top performer strategies
  • Implemented consistent sales methodologies

The Results: Success

3
Consecutive Banner Years
100%
Boom-Bust Cycle Eliminated

Rapid Growth:

  • Immediate implementation of new sales processes
  • Quick adoption of systematic approaches
  • Rapid improvement in sales consistency

Substantial Growth:

  • Achieved 3 consecutive banner years
  • Broke the boom-bust cycle completely
  • Established predictable revenue streams

Sustainable Growth:

  • Created repeatable sales success patterns
  • Built scalable sales infrastructure
  • Established long-term growth foundation
Sebo logo
Revenue Growth & Process Optimization

Sebo's Transformation: Engineer Growth

Client: Sebo Marketing | Leadership Team

The Gap: Barrier

Sebo Marketing's leadership had a clear vision: increase revenue and strategically split off their website development division into a separate entity. When we partnered together, they were ready to tackle this ambitious transformation:

  • Need for revenue growth strategies
  • Complex division separation planning
  • Identifying key personnel for new division
  • Coaching entire company on sales processes
  • Strategic business restructuring

The Bridge: Solution

Partnering together, we supported Sebo's strategic vision by providing comprehensive business transformation:

  • Identified barriers to growth and expansion
  • Coached entire company on IMPROV Sales methodology
  • Identified key individuals for SeboDev division
  • Created strategic plan for division spin-off
  • Provided leadership development and coaching

The Results: Success

25%
Revenue Growth
100%
Company-Wide Adoption

Rapid Growth:

  • Immediate implementation of IMPROV Sales across company
  • Quick identification of division separation strategy
  • Rapid coaching and skill development

Substantial Growth:

  • Successfully increased revenue by 25%
  • Identified and prepared key personnel for SeboDev
  • Created viable division separation plan

Sustainable Growth:

  • Established foundation for SeboDev spin-off
  • Built sustainable sales processes
  • Created scalable business structure
DevPipeline logo
Technology Enablement & Growth

DevPipeline: Scaling Through Technology

Client: DevPipeline | Leadership Team

The Gap: Barrier

DevPipeline had an ambitious vision: create a viable apprenticeship program and establish a DevShop that could provide employer partners with qualified candidates while maintaining multiple development teams. When we partnered together, they were ready to bring this vision to life:

  • Need for structured apprenticeship program
  • DevShop establishment and management
  • Scaling development teams effectively
  • Providing quality candidates to employer partners
  • Balancing training and production work

The Bridge: Solution

Partnering together, we supported DevPipeline's vision by providing strategic development and scaling support:

  • Designed comprehensive apprenticeship program
  • Established DevShop operational structure
  • Created scalable team management processes
  • Developed employer partner relationships
  • Implemented quality assurance systems

The Results: Success

4-6
Active Dev Teams
100%
Award-Winning Program

Rapid Growth:

  • Quick establishment of apprenticeship program
  • Rapid DevShop setup and operation
  • Immediate employer partner engagement

Substantial Growth:

  • Award-winning apprenticeship program
  • Thriving DevShop with 4-6 development teams
  • Successful candidate placement with employer partners

Sustainable Growth:

  • Scalable apprenticeship model
  • Sustainable DevShop operations
  • Long-term employer partner relationships

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